✓ DoAlways include the dot when writing
TLD names — .queensland, .brisbane, .qld. The dot is
part of the brand.
✓ DoRefer to "Queensland Foundation" in
full on first mention. "the Foundation" is acceptable
shorthand after that.
✓ DoUse "permanent onchain address" or
"onchain domain" — not "blockchain domain" or "NFT
domain".
✗ Don'tRemove the dot from TLD names.
".brisbane" and "brisbane" are not the same thing.
✗ Don'tUse Queensland Foundation
branding to imply ICANN accreditation or traditional DNS
compatibility.
✗ Don'tAlter the logo colours,
proportions or typeface without written approval.