✗ Don'tUse the Queensland Foundation koala mascot without written approval. The mascot is exclusive to Queensland Foundation and may not be reproduced, adapted or used by third parties.
✓ DoAlways include the dot when writing TLD names — .queensland, .brisbane, .qld. The dot is part of the brand.
✓ DoRefer to "Queensland Foundation" in full on first mention. "the Foundation" is acceptable shorthand after that.
✓ DoUse "permanent onchain address" or "onchain domain" — not "blockchain domain" or "NFT domain".
✗ Don'tRemove the dot from TLD names. ".brisbane" and "brisbane" are not the same thing.
✗ Don'tUse Queensland Foundation branding to imply ICANN accreditation or traditional DNS compatibility.
✗ Don'tAlter the logo colours, proportions or typeface without written approval.